A Beacon of The Independent Spirit
Inspiring women to embrace their unique strengths and create paths of self-discovery and resilience, to become the armor of independence for every woman to conquer every aspect of life. These goals drive everything we do at Firm abs.
Our Origin
Independent by Nature
Founded in 2014, Firm abs was born from an unwavering belief in the spirit of independence, a core value captured in our Cargo line—functional, robust, and distinctive. Inspired by the indomitable spirit of female military personnel, our brand is a testament to resilience and strength. We offer more than just activewear; we provide the armor every woman needs to conquer her day with uncompromising tenacity.
Our Philosophy
Free to Lead
We ignite the spirit of independence in every woman, encouraging each individual to express her unique personality and embody the unwavering resilience of a fighter’s spirit. Our ethos is about cultivating confidence and empowering women to tackle any situation and embrace adventures. It’s about being in control of your own journey, with the freedom to explore, conquer, and lead.
OUR Cargo Design
Setting the Trend
Independence isn’t just a concept—it’s woven into the fabric of our cargo collection. We made our mark with pioneering cargo fitness leggings, featuring multiple pockets that blend style and function. This innovative design was an instant success, and today, leggings with pockets are a staple in many women’s wardrobes. Our cargo line stands for strength, resilience, and unparalleled style. We design for women who are fighters, ready to take on any challenge with confidence and cool vibes.
MUSPRO™
Designed for comfort during high-intensity workouts, our MUSPRO™ fabric provides exceptional support and compression, making it ideal for dynamic activities. Developed in collaboration with professionals and refined through feedback from fitness enthusiasts, it enhances your form with a natural butt-lifting effect.
Highlights:
- Superior Support
- Targeted Compression
- Flattering Fit & Butt-Lifting
- Effective Sweat-Wicking
Our Happy Users Around the World
We’re proud to have over a million people choosing our activewear each year.
Our Gear Fits Every Badass Activity
This isn’t just activewear—it’s a statement. Our garments are designed to elevate every thrilling experience for those who dare to be different. Whether you're pushing through a gym session or exploring the great outdoors, our pieces deliver the perfect balance of support, comfort, and style, setting you apart. Unleash your independent spirit and redefine what’s possible.
